Lowrance Fish Finder

Lowrance, a leading designer and manufacturer of Sonar, GPS and Aviation instruments, got its start in Joplin, Missouri in 1957. Carl Lowrance, an avid fisherman with an inquisitive nature, shared his love of the sport with his two sons, Darrell and Arlen. Darrell and Arlen were among the first inland skin divers, and through this activity learned that most fish in any given body of water were generally found in schools and in specific areas.

It became obvious to the Lowrances that an instrument was needed to show fishermen where to concentrate their fishing efforts. They designed the world's first high frequency transistorized sonar for sport fishing and boating. Of course that was only the beginning.

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Today, Lowrance is one of the most respected names in marine electronics and continues to produce the Lowrance fish finder in many different configurations. Their HDS®, Highest-Definition Broadband Fishfinding units are favorites among sport fishermen. They have been found to show less noise and more decernable targets with crystal clear clarity on screen. They have been designed to for greater shallow water detail and coverage then ever before possible while still providing great deep water performance.

The HDS® Lowrance fish finder models also offer high definition SIRIUS weather radio options providing SIRIUS satellite high-res NOWRad® weather radar and radio services. These are available in Inland or Coastal/Offshore weather service packages.

Of course Lowrance also offers the Mark™ & Elite™ Series and larger fish finders. The Lowrance marine fish finders include a range of full-size, waterproof, monochrome sonar fishfinders. This technology delivers crisp target definition in all light conditions. Features include FishReveal™, FlashGraf™ and FasTrack™ to show up even concealed targets. There is no doubt that Lowrance continues to lead the industry in high quality fish finders.