How and Why Americans Engage with Winter Sports Brands: Research Reveals Social Networking Plays a Major Role in ...

BALTIMORE , Jan. 12, 2012 /PRNewswire/ -- Slightly over one in five American adults (21 percent) revealed that they ever participate in any winter sport, according to new research released today from IMRE ...

Super Bowl Ups Social Media Ante

I was at a panel discussion a couple of years ago with David Plouffe, campaign manager for President Obama's 2008 campaign. David said one of the revelations they had during the campaign was that if it wasn't on video, it didn't happen. In a similar vein, social media works best when, well, when there is something to be social about and very few things are as social as sports. In fact, four of ...

'GMA' Deals and Steals on Super Bowl Party Essentials

Big Discounts on Food, Sports Gear to Have Fun Watching the Game

Super Bowl XLVI goes mobile with apps, live stream

Super Bowl XLVI goes mobile Sunday, offering a bunch of apps for fans at the game in Indianapolis and for those at home, as well as an online live stream -- a first for the NFL.

Extreme Couponing: Searching for the Deals

Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold.