How and Why Americans Engage with Winter Sports Brands: Research Reveals Social Networking Plays a Major Role in ...

BALTIMORE , Jan. 12, 2012 /PRNewswire/ -- Slightly over one in five American adults (21 percent) revealed that they ever participate in any winter sport, according to new research released today from IMRE ...

Email Marketing Weekly Trends: It’s All About the Super Bowl

An analysis by Elite Email shows the top email marketing trending topic for the last full week in January 2012 was "Super Bowl XLVI." Online and offline retailers were quick to launch email promotions tied to the big game, while bars and restaurants aggressively sent out email marketing coupons to drive people into their establishment on February 5, 2012. The analysis of email marketing trends ...

'GMA' Deals and Steals on Super Bowl Party Essentials

Big Discounts on Food, Sports Gear to Have Fun Watching the Game

Super Bowl XLVI goes mobile with apps, live stream

Super Bowl XLVI goes mobile Sunday, offering a bunch of apps for fans at the game in Indianapolis and for those at home, as well as an online live stream -- a first for the NFL.

Extreme Couponing: Searching for the Deals

Search has emerged as a critical tool in coupon-gathering and can tell us quite a bit about how your marketing strategy should evolve. Retailers who don’t engage with consumers on this turf just might find themselves left out in the cold.